Swizz Beatz is having a hot year, starting with his first Grammy win with Jay-Z earlier this year for the single “On to the Next One”. He made headlines again when he was announced the new Vice President of Creative Design & Global Marketing for Lotus Cars Group. This adds to resume that already includes serving as a creative director for both Reebok and Kidrobot. Only selling in the States since 2005, Lotus Cars Group is looking to make some power moves over here. They thought Swizz Beatz, a known connoisseur of Lotus sports cars, among other luxury sport car brands, would be a great fit for their team. Lotus said they admire his entrepreneurial success and his sense of art, music and design.
Swizz Beatz with Lotus CEO Dany Bahar, For those not familiar with Lotus, they are a British sports and racing car manufacturer that was founded in 1952. They are known for their compact, light-weight designs that produce high acceleration with great handling. They also have a very successful history in Formula One racing, before a break from 1994 until last year when they teamed up with Renault, a French car maker and racing team. Lotus is also infamous for helping with the design and manufacturing of the Delorean DMC-12, the car used in the Back to the Future movies.
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